The Orange Economy Revolution
Expanding Northeast India's creative industries through innovation and cultural entrepreneurship
Expanding Northeast India's creative industries through innovation and cultural entrepreneurship
"The Orange Economy refers to the set of activities that transform ideas into cultural goods and services whose value is determined by intellectual property."
The Orange Economy represents the creative and cultural industries that transform ideas, knowledge, and heritage into economic value. It encompasses a wide range of activities from traditional arts and crafts to digital media, design, and cultural services.
For Northeast India, with its extraordinary cultural diversity and rich heritage, the Orange Economy presents a tremendous opportunity for sustainable economic development that preserves and celebrates the region's unique identity.
Leverages the region's rich cultural heritage and diversity
Creates sustainable employment that doesn't deplete natural resources
Builds on traditional knowledge while embracing innovation
Offers growth opportunities for youth and entrepreneurs
The creative economy contributes over $2.25 trillion to the global GDP
Creative industries employ more young people than any other sector
Cultural tourism is one of the fastest-growing segments of tourism
Digital creative industries grew by 14% during the pandemic
The Orange Economy encompasses various creative sectors that contribute to Northeast India's economic and cultural landscape.
Traditional and contemporary arts, cultural festivals, museums, and heritage preservation initiatives.
Film production, digital content creation, animation studios, and media houses telling Northeast stories.
Traditional crafts reimagined for modern markets, sustainable fashion, and textile innovations.
Traditional and contemporary music, dance, theater, and performance arts from Northeast India.
Graphic design, digital arts, gaming, web development, and creative technology ventures.
Food entrepreneurship showcasing Northeast cuisine, food tourism, and culinary innovation.
Direct Jobs
Indirect Jobs
Youth Employment
The creative industries in Northeast India have seen a 27% growth in employment over the past 5 years, with over 60% of these jobs going to youth under 35 years of age.
Northeast creative products now reach markets in over 45 countries, with a 35% year-on-year growth in export value over the past three years.
Connect with promising creative ventures from Northeast India and explore investment opportunities in this growing economic sector.
Access to curated portfolio of vetted creative ventures
Investor matchmaking and facilitation services
Advisory support on cultural context and market dynamics
Whether you're a brand, cultural institution, or individual creator, partner with Northeast India's talented artisans, designers, and filmmakers.
Connect with verified creative professionals and artisans
Develop authentic, culturally sensitive collaborations
Access project management and quality control support